What means Pay Per Click (PPC)?
Pay per click advertising is a form of advertising where the marketers only pay for each ad that gets clicked – thereby meaning they are in fact only paying for each visitor. PPC is in itself an important metric in these campaigns, along with things like CPA and maximum bid. This definition will explain everything you need to know in-depth. Pay Per Click Pay Per Click describes an advertising model wherein the advertiser pays only when someone clicks on an advert. This form of advertising essentially means that marketers are paying for each visit to their website – usually for only a few cents per visitor. As long as they have a high conversion rate then, it is almost possible to guarantee at least some profit. While many networks offer PPC, the biggest platforms include: Useful PPC Terminology PPC: Pay Per Click CTR: Click-through rate. This is the percentage of users who click on your advert. Many advertisers mistakenly think that raising their CTR should be the Read More […]
6 Steps to create your Pay Per Click Ad or Campaign right now
Social PPC (Pay Per Click Ad) is a type of paid computerized publicizing, however exclusively for arrangement on Social Media stages. These promotions can be focused on gatherings of clients dependent on socioeconomics, interest in points, or different information assembled by the stage. 6 Steps to create your Pay Per Click Campaign right now First step: web optimization Before programming any pay-per-click ad, it is crucial that the website is optimized, especially paying special attention to the landing pages, which are the ones that will work together with the PPC campaigns. Why are landing pages so important? When internet users click on a PPC ad, it is because they found the content of this ad interesting and, therefore, they want to know more about what was advertised. Unfortunately, if when they click on the ad they are redirected to a very general or unrelated web page, such as the main page, this potential customer will most likely leave the web. A click on a Pay Read More […]